Is Manawatū high on your list of must visit places?
If you answered no, then you're not alone, with a survey by the region's economic development agency finding than half of New Zealanders really didn't know much about the area.
But the Manawatū wants to change that perception, launching a new campaign Manawatū 2.0 promising to be "heaps better" than version one.
Giving us his best pitch on all things Manawatū, is chief executive of the region's economic development agency Jerry Shearman!