A new initiative is underway to rid the country of its rabbit problem once and for all, which is estimated to cost the country 75 million dollars in lost production every year.
Rabbit Watch has been set up by one of NZ's leading pest control companies, who is remaining anonymous to keep discussions unbiased.
They're looking for farmers and lifestyle block owners and farmers to sign up to create a nation-wide network of rabbit eradication.
Natalie Jarman from agri-strategic marketing company, Whatever Marketing, has been tasked with bringing the project to life. She speaks to Jesse.
Rabbit sitting up Photo:
