White Ribbon day is next Friday, it's a global movement of men and boys working to end male violence against women and girls.
There are a number of events being held in the lead up to the day, including a motorcycle ride here in Aotearoa.
David White has worked with White Ribbon since the murder of his daughter Helen Meads at the hands of her husband in 2009.
David speaks to Jesse about the work he does in prisons to try and get the message through to men who have been violent to women.