Would you believe that the theory of bulls*** has become a genuine area of study?
It's called "bullsh**ology", and it all kicked off when American philosopher Professor Harry Frankfurt published his book 'On Bullshit'.
A bevvy of scholars followed suit, including our own Distinguished Professor Steven Ratuva, director of the Macmillan Brown Centre for Pacific Studies at the University of Canterbury.
He'll be presenting a free public lecture on bullsh**ology at the university next Wednesday at 7pm, he talks to Jesse.