With the price of chocolate continuing to rise, could the treat or 'sometimes' food, be on track to become rarer still?
Earlier this year, Wellington-based family business Whittakers announced it was struggling with increasing costs, resulting in a standard block of chocolate jumping in price by at least a dollar overnight.
RaboResearch associate analyst Pia Piggott says there are global factors contributing to the price rise, and unfortunately for chocolate lovers the pain in the pocket looks set to continue.