The Checkout war is on: Supermarket chain Foodstuffs has launched a price drop on selected grocery items just days after its main competitor froze prices on more than 500 so-called essential items.
From next Monday Foodstuffs which operates the New World, Pak and Save and Four square brands is cutting the prices of more than 110 of the most shopped items.
The grocery giant says on average its a 10 percent saving across the basket of goods. Foodstuffs North Island CEO Chris Quin talks to Lisa Owen.
