Leading Auckland tourism businesses have thrown their weight behind a campaign aimed at attracting more Australian here.
Visitor numbers have plummeted since Covid, with half as many Aussies flying in last December, compared to pre-Covid arrivals.
The multi-media campaign will run until mid-June, encouraging Aussies to pop over for the weekend, the week, or longer. EcoZip Adventures on Waiheke Island features in the campaign.
Founder Gavin Oliver talks to Lisa Owen.