Summer fruit industry targets students to help with harvest

The summer fruit industry has launched a new campaign targeting university students, as it desperately tries to lure in workers for this season's harvest. With the border closed to RSE workers from the Pacific and overseas backpackers, the industry is worried there won't be enough staff to pick and pack fruit. This has prompted Summerfruit New Zealand to take out full-page advertisements in university magazines - as well as posts on university Facebook pages. Chief executive, Richard Palmer, spoke to rural reporter Maja Burry.