The burdensome cost of childcare is Christopher Luxon's big pitch to voters to kick off election year.
The National Party leader is promising to help families earning up to 180-thousand a year with a tax rebate - slashing government spending on consultants and contractors to pay for it.
Subsidies have already been extended by Labour - coming into effect on April 1st - but National says it will give more money, to more families.
Political editor Jane Patterson reports.