Not many forestry workers look at a pine cone and wonder how they could turn it into food - but that's just how Pinoli Pine Nuts began.
As the only grower in the southern hemisphere, it hasn't been an easy nut to crack.
But it's all been worth it, as the Marlborough company has just come out on top of this year's Outstanding Food Producer Awards.
Co-director Barb Wiltshire spoke to Ingrid Hipkiss.