Campaigning for this year's election has only just begun and already accusations are flying over attack ads.
The National Party has dubbed ads targeting leader Chris Luxon, and funded by the Council of Trade Unions, as disgraceful.
They've vowed to leave personal jabs out of their election advertising.
Labour Party leader Chris Hipkins says National is being too precious and National Party "fronts" have been running attack ads on him and his colleagues for some time.
Hipkins spoke to Corin Dann.