Fat Freddy's Drop manager Nicole Duckworth

One of New Zealand's most successful acts Fat Freddy's Drop had to make a very difficult choice recently. After receiving an invitation to the prestigious Coachella Festival in the USA the band made the call to pull out of the American market. Music reporter Nick Atkinson was at the NZ Music Summit in Auckland in May 2011 to hear manager Nicole Duckworth explained the thinking behind the decision, while also questioning the real reasons local bands are so eager to head offshore.