Pat MacFie is on a mission to encourage and develop indigenous small business through a Te Ao Māori lens.
He is the co-founder of tech companies and creative agencies Indigo, Manaaki & Chooice.
MacFie also spent many years at kiwi tech company Xero. It's been a very successful career, and is really just kicking into the next gear.
But what's important now to Pat, his wife Jada and their partner Monty Betham is the work they have embarked on in the teeth of a pandemic to boost education and opportunity for people who grow up with fewer options than others.
The MacFie foundation is committed to donating 100 $5,000 tertiary education scholarships over the next ten years.
Pat and Jada are using all their companies now to try and encourage new people into small business, and help them flourish.
Photo: Pat MacFie