A taste of Brian's previous WOW experiences. Photo: Supplied: WOW
The World of Wearable Art returns to Wellington this week with a new show called "Dream Awake".
WOW is, of course, the world's leading wearable art design competition.
It started with humble beginnings in Nelson to become the extravaganza it is today that generates over $30 million dollars each year for the capital.
Some 60,000 people see the show - which features pieces created by artists from around the globe.
The three recurring entry categories of Aotearoa, Avant-garde and Open will this year be joined by three newbies: Crazy Curiosities of Creature Carnival, Natural World and Geometric Abstraction.
The person spinning this magic web together is Brian Burke, WOW's Executive Creative Director.
The shows he's been involved with over the past two decades have had billions of views - he was the creative producer of America's Got Talent and is executive and creative producer of American Idol.
He's been behind some of biggest residencies in Las Vegas where he's usually based, including for Celine Dion.
Last year 2.7 billion people watched the opening and closing ceremonies he created for the inaugural Las Vegas Formula One Grand Prix - and he also produced Lionel Richie's performance at the King's Coronation.
So what does it take to fashion these spectacles? And what can audiences expect from this year's WOW?
Brian joins Kathryn in studio to share some detail.
Photo: Nick George Creative, all rights reserved.
