The charity Good Bitches Baking had been barred from boosting posts on Facebook and Twitter because of its name.
Photo: Daniel Whiting
Good Bitches relies on volunteers to make cakes, biscuits and slices which are then delivered to people in need.
The group said it has been told it's breaching community guidelines as its name contains a profanity.
So @Facebook and @Twitter since its impossible to talk to a person, we'll try here.
— Good Bitches Baking (@GoodBitchesBake) August 6, 2019
You are blocking us from boosting posts, because of profanity in our name. Here's what you need to know:
It's our legal name. It was accepted by the Registrar of Companies here in NZ...
It said it relies on support from the community, and needs to promote its annual appeal.
Not being able to do so is frustrating, it said.
The charity has 20 chapters and over 2000 volunteers.
Photo: RNZ / Alexander Robertson
Since it began five years ago, Good Bitches Baking says its members have baked treats for 650,000 people who are going through trauma or difficulty.
The brain child of Nicole Murray and Marie Fitzpatrick, Good Bitches was set up after both experienced hard times.
Photo: RNZ / Alexander Robertson
Previously, Ms Fitzpatrick told RNZ a "good bitch" is considered high praise.
"It's somebody who gets in there and gets stuff done," Ms Fitzpatrick said.
"In NZ, good bitch is a compliment. It's how we roll. Cultural context is important. You allow far worse on your channels, from people and organisations who are doing harm," an admin wrote on Twitter.
The charity said Facebook and Twitter are preventing it from helping others.
"We are just trying to make our country the kindest place it can be. What's your problem?" the admin wrote.
Ms Fitzpatrick told Morning Report the name is something the charity is never going to back down from.
"This morning we woke up to the news that they had boosted our posts although they hadn't responded to our requests to speak to them."
She said although it's nice to have the reprieve, it's more than two thirds of the way through the charity's appeal week and they've raised less than a third of their goal.
"They (Facebook and Twitter) need to understand that they're not just operating in an American context and [the words good bitch are] entirely appropriate here in New Zealand, we even recently received Queen's Birthday awards because of the work we've done with Good Bitches Baking."
Ms Fitzpatrick said the charity is going to push ahead and continue to raise money.
