The Cook Islands has been declared one of the most satisfying destinations for tourists in the South Pacific region, with research showing 95 per cent of visitors are satisfied with their visit.
The Cook Islands International Visitor Survey report for the final quarter of last year shows the local tourism industry performing well.
Aitutaki Lagoon, Cook Islands Photo: RNZI
The report, prepared by the New Zealand Tourism Research Institute and the Auckland University of Technology, showed visitor satisfaction levels and the desire for return visits remained very high.
Visitor yield also remained strong over the mid-2015 to mid-2016 period, largely accounted for by increased levels of expenditure on accommodation.
Cook Islands Tourism Corporation chief executive officer Halatoa Fua said the visitors surveyed reflected the mix of travellers to the Cook Islands.
Their average length of stay on Rarotonga was 8.8 nights and about 21 per cent of visitors went to Aitutaki.
CEO of Cook Islands Tourism Corp, Halatoa Fua Photo: RNZI / Sally Round
