Alistair Campbell Photo: CC BY 2.0
Strategy, leadership and teamship – this is the Holy Trinity of winning according to Alistair Campbell, who helped Tony Blair win three terms as British Prime Minister as his press secretary. His position gave him access to winning business leaders, athletes, artists and politicians. His new book Winners: And How They Succeed examines the qualities of everyone from Richard Branson and Sir Clive Woodward to Bill Gates and the Queen to identify what it takes to win.
He talks with Jesse Mulligan.
