Last month we caught up with Geoff Maber from Morrinsville, who has plans to introduce a colossal cow, to represent 'The Cream of the Country'. This week, it looks like visitors to Te Puke could be welcomed by giant slices of kiwifruit. It comes after more than 2,500 residents signed a petition, to keep the brand of 'Kiwifruit Capital of the World'. Te Puke Economic Development Group chief executive Mark Boyle is here to explain.