Cashmere Boutique Cosmetics from Evening Post newspaper, 1938 Photo: Papers Past
Eighty years ago if you had tuned in to the radio in New Zealand you would have been hearing something pretty new – advertising on the radio.
It began in 1936 when the government-owned Commercial Broadcasting Service hit the air.
Ngā Taonga Sound & Vision has just launched a new online exhibition of historic radio and television advertising through the years.
Today Sarah Johnston is going to take us right back to when it all began.
Advertisement from The Press newspaper 1932 Photo: Papers Past
