19 Apr 2017

Sound Archives: Commercials from the 1940's

From Afternoons, 1:38 pm on 19 April 2017

Too many apples, but not enough rubber or potatoes. Supply and demand problems caused by World War II feature in Sarah Johnston's look at historic radio ads from the 1940s, part of Sellebration - an online exhibition of advertising at Ngā Taonga Sound & Vision.

Lifebuoy Soap ad. (Courtesy of Papers Past)

New Zealand apples, the Empire's star turn. The Dominion of New Zealand (courtesy National Library)

Primary school children eating apples in 1944 (Courtesy of National Library)

Rubber for salvage ad (imperial war museum)

Courtesy of Papers Past

1941 Lux Book supplement (courtesy of National Library)