The 1960s brought youth and rebellion to popular culture and the New Zealand airwaves, in the form of pirate Radio Hauraki which hit the air in 1966. But when it came to radio advertising, products aimed at women were still using the same old techniques to sell beauty: a promise that glamour and attractiveness could be bought for just the price of a bar of soap.
Today in our visit to the sound archives Sarah Johnston from Nga Taonga Sound & vision plays us some radio ads from the ‘swinging 60s’.
