Finding the perfect pair of undies can be a struggle, especially if you're trying to move away from fast fashion and unsustainable brands.
At least that's the problem new brand WEARS is trying to address. The underwear are made from a renewable wood pulp that is biodegradable, and you order them through a subscription service.
So is this something we really need in our lives? We ask co-founder Simon Hetherington.
Photo: Supplied / WEARS