A new campaign has launched aiming to inspire Kiwis to rediscover their own country and give the tourism sector a much needed boost.
'Do Something New, New Zealand' is aimed soley at the domestic market and includes a video featuring some familiar Kiwi faces.
Jesse spoke to Tourism New Zealand chief executive Stephen England-Hall.
The Routeburn flat walk in the South Island. Photo: Guided Walks NZ / Ngai Tahu Tourism
