Since the early 1970s music festivals have been battling to sustain the attention of Aotearoa's music fans, from the Great Ngāruawāhia Festival to Rhythm and Alps.
Massey University musicologist Jared Mackley-Crump joins Jesse to talk about his research on music festivals and play some tunes.
A punter rocks out at Big Day Out 2011, Western Springs. Photo: Getty Images
