New Zealand's growing love of gin has seen boutique distilleries popping up all over the country.
But a key ingredient - the juniper berry - is yet to be grown on our soil.
And with unreliable supply chains and the rising cost of importing berries... let's just say that opportunity is ripe.
A research team at Massey are currently investigating the potential.
Massey University Business Development Manager and Project Coordinator Eve Kawana-Brown talks to Jesse about what they're aiming for.
If you know of any trees with ripe berries on them, Massey's researchers would love to hear from you. Please contact E.Kawana-Brown@massey.ac.nz.
