When 22-year-old Georgia Taiapa fell pregnant last year, she was eager to dress her firstborn in clothes that expressed her Māori heritage.
When she realised it was near impossible to find anything on the market, she decided to make her own baby clothes featuring traditional Māori designs.
She's now selling her line through her Pōneke-based business Pīwari Boutique, and two of her pieces have been nominated for Konei's Aotearoa Top 50 Māori Products award.
Her business manager and proud mum Andrea Taiapa talks to Jesse.