Strength in numbers book cover Photo: supplied
Politics is driven by public opinion. And polls are the pipeline that deliver those opinions to our elected leaders. Polls can sometimes set the news agenda too. They're the lifeblood of democracy says G Elliot Morris, a data journalist for The Economist. But polls can get it wrong. The solution isn't to dump polling of the people, but rather for the people to better understand polling. He helps us along the way explaining how they work, why they work and when they don't in his new book, Strength in Numbers: How Polls Work and Why We Need Them.
