Most parents have felt the pain of going for a family outing and realising their youngest is too little to take part in a particular activity.
For Dan Necklen that activity was mountain biking. So, he went to his product developer mate Tom and asked him to create something for a bike that would allow his three-year-old to ride along.
Kids Ride Shotgun general manager Tom Hayward talks to Jesse about the company and their success.
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