Kiwis are crazy for avocados, and so it makes sense that this year's World Avocado Congress is going to be held here.
Over four days in Auckland next week, more than 1100 people representing the avo industries of 32 countries will descend on the Aotea Centre.
They'll share strategies and trade secrets, and have bold discussions around the state of agritech, climate change, the impact of Covid, and more.
President of the World Avocado Congress Committee and CEO of NZ Avocado Jen Scoular talks to Jesse.