There is a lot of research emerging around the design of certain types of kids' TV shows and video games that keep them hooked, and elicit responses from the feel-good chemical dopamine in their brains.
As many parents listening will be well aware, it's a tough gig to turn off their favourite show, or prize the gaming device out of their hands.
Our next guest Dr Jin Russell is a developmental and community paediatrician in Tāmaki Makaurau, and she is not a fan of banning these kinds of videos,
Instead, Jin is trying to teach her children how to identify videos that are designed to hold their attention in unhealthy ways.