From 'Parasite' to 'Squid Game' to the smartphone in your hand, Korean culture is everywhere you look, and there's no bigger example than K-pop.
The popularity of K-pop - or "Gayo" as it's locally known - has grown exponentially since the term was coined in the early 2000s.
In 2020, K-pop was the fastest growing media market in the world, with groups like BTS and Blackpink all-but dominating the global pop music scene.
The big question, of course, is WHY? What caused this boom in popularity and why do K-pop lovers love it so much?
Auckland's premier K-pop expert, DJ Karl Moser is with Jesse this week to discuss what K-pop is why it's so beloved.
Photo: Cindy Ord / Getty Images via AFP
