One of the trickiest but most significant predators that many conservation organisations deal with is cats.
They are in the top five most damaging introduced predators in Aotearoa, up there with possums and mustelids, the collective noun for stoats, ferrets and weasels.
Unlike many other predators however, there's an PR issue relating to the cull of cats and talk of restrictions on the domesticated felines always sparks fierce debate.
Predator Free NZ carried out an independent study public perceptions relating to cats and found there's a gradual shift in attitudes.