The biennial Te Matatini Kapa Haka Festival kicked off today.
55 groups are vying for the coveted Toa Whakaihuwaka title in the competition this year, making it the biggest iteration of the festival yet.
It runs for 5 days his year from now through to Saturday.
Te Matatini Manahautū-CEO Carl Ross in Taranaki joins Jesse to explain what newbies to the competition can expect.
Carl Ross at the launch. Photo: Te Matatini Society Incorporated