Community health providers want a more regional focus on Covid-19 vaccine education, to reflect different attitudes to the immunisation across the country.
The government has announced 27,000 people had their first vaccination, with 60 percent of those in Auckland.
A paid advertising campaign around the vaccine rollout began over the weekend, with radio, newspaper and social media ads.
But some say those aren't enough, with parts of the country not typically opposed to vaccines now showing some hesitancy.
Nita Blake-Persen reports.
