James Cameron's plans to convert his Wairarapa properties into organic veggie farms appear to have fallen short - with hundreds of cows now understood to be grazing in his paddocks.
The Avatar film director owns more than 1500 hectares of land in south Wairarapa, and has been outspoken about the need for New Zealand to move away from agriculture to curb carbon emissions.
But locals say that he is not walking the talk, with plans for crop farming giving way to more lucrative dairy grazing.