A tiny treasured teddy lost in the vast expanse of the Aussie outback - we're talking thousands and thousands of kilometres - the absolute definition of a needle in a haystack in terms of finding him.
That was the challenge faced by one family who lost Pooh somewhere is the wop wops near Broken Hill.
They turned to Facebook to see if someone, anyone could help. The answer - a resounding yes. Comarto station manager Mitch Rodgers was right on it.
