'Kia ora koutou katoa' - a phrase Dr Ashley Bloomfield uttered more than 300 times as he fronted Covid media conferences through the last two and a half years.
His image was turned into tea towels and tote bags, as he became something of a cult figure during the pandemic.
Today's his last day in the job, leaving the role he says he has 'given his all' . Samuel Rillstone reports.