A grand prize for a record breaking finish in a South Island ultra marathon has sparked an even bigger international debate about sexism.
Organisers of the South Island Ultra race offered a $10,000 cash prize to the first person to break 8 hours in the 100km race along the west coast wilderness track, starting in Greymouth and ending in Hokitika.
A backlash followed with critics claiming the cash prize overwhelmingly favours men who are more likely than women to make the 8 hour goal.
Organisers have since changed the prize pool. John and Carol Moore run the events company behind the race - CJM'S Events - John talks to Lisa Owen.