Olympic sports are being told to seek alternative sources of funding or face reducing their Games preparation.
Last year High Performance Sport New Zealand made a $131 million three-year investment in 46 sports in the funding cycle which aligns with next year's Paris Olympic Games.
It was the first time high performance money had been guaranteed to a sport for a period longer than a year.
Now its chief executive Raelene Castle says sports need to maximise their revenue with corporate partnerships if they are to maintain their current level of competition.
