4 Nov 2024

Skinny mobile looking for person to be AI face of brand campaign

From Checkpoint, 5:14 pm on 4 November 2024

Skinny, the mobile company is on the hunt for someone who will be the face of their new brand campaign - but it won't actually be their face, they will be cloned digitally and used to promote the brand. The chosen person will have their voice recorded and their body and face scanned in order to create the avatar. The company will then be able to use the digital you for two years - to market its product. In return, you'll get a mobile credit of just over $10,000 paid over two years and an undisclosed talent fee. AI engineer Mike Hall spoke to Lisa Owen.