Ten years ago Lindy Nelson was wondering why rural women weren't more visible as decision-makers around the table in the boardroom or even in their own farm kitchens.
She did some research and decided to take the bull by the horns, setting up an organisation to give them a bigger voice.
The Agri-Women's Development Trust was born and now trains and supports hundreds of women - and now men too - to make change in New Zealand's primary sector and in rural communities.