Joel Baxendale - PickPath Photo: Supplied
A new digital platform is placing the power in the hands of creators to design multimedia and immersive experiences for their audiences through the access of a smartphone.
Like many innovations which often stem from frustration or a lack of resources, the PickPath team wanted to find an easier way for museums, galleries, festivals, tourism operators or educators to incorporate app technology into their experiences.
Creators can develop their own experiences without needing special technology or coding skills and can update the designs and experiences along the way. Perhaps similar to what Canva has done for design, it’s about making it accessible.
With his background in performance, co-director Joel Baxendale understands the desire to use digital tools to enhance experiences but knows there can be barriers including cost and knowledge. It’s subscription-based and Baxendale says by keeping a slim team, they’re able to offer the platform at approximately half the price compared to similar global competitors.
PickPath has been working with Te Papa, Taranaki Winter Festival and Barbarian Productions in the past few years and are now taking the platform to the market.
Joel Baxendale spoke to Culture 101’s Perlina Lau.
