Luisetti Seeds a Canterbury stalwart

Go to a rural Canterbury club rugby match and chances are you'd be familiar with the name Luisetti Seeds. The company has been a sponsor of Canterbury country rugby for years. The firm began back in 1932, and now employs about 40 staff. Country Life producer Cosmo Kentish-Barnes went along to its headquarters in Rangiora to talk to Edward Luisetti about what led his grandfather Vincent to start it up.