New fragrance "Road" mimics Auckland's Karangahape Rd

Prepare your nose to be delighted ... a new fragrance is setting out to mimic one of the country's most iconic streets. Road, a perfume capturing 'Karangahape Road in a bottle', was released yesterday. All the proceeds will go to local charity Lifewise, and the campaign features billboards of K Road business owners and locals modelling for the camera, putting Brad Pitt to shame. Leonard Powell went up to K Road to get a whiff of whats going on.