Pineapple lumps, hokey Pokey ice cream and pavlova will forever be linked to New Zealand. But Feta cheese is a name we can no longer use... thanks to the new trade deal with the European Union On the upside, it means Aotearoa gets a bigger bite of the European cheese market. But now, New Zealand needs to find a new name for that salty, crumbly white delicacy. Whitestone Cheese managing director Simon Berry gave Nathan Rarere his thoughts on the trade deal.