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Sunday, 29 September 2013
Branding a Nation

Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a rethink of our brand? Jeremy Rose talks to historian Richard Wolfe about New Zealand’s earliest efforts to promote itself to the world; and Chris Laidlaw talks to Massey University professor of Marketing Malcolm Wright and branding expert Joe Pope.

 

  • Ideas for 29 September 2013

    10:06 AM.Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand's earliest… Read more Audio