Tall Poppy syndrome is back in the news following scientist and philanthropist Sir Ray Avery announcing he is leaving New Zealand for Australia.
In a statement Sir Ray said New Zealand has a culture which punishes individualism and unfairly calls out its fellow Kiwis if they don't live up to their expectations.
It's not a new accusation made against New Zealand culture by our high achievers but is it really that pervasive?
Dr Jo Kirkwood from the Otago Polytechnic researches the impact of Tall Poppy Syndrome in New Zealand particularly on businesses.