Company enters trillion-dollar non-alcoholic drinks market

The global non-alcoholic drinks market is worth more than 1.2 trillion US dollars and three Maori boys have bold plans to be a big international player. Joe Harawira, Wayne Atkins and Lance Paora were at a New Year's Eve barbecue in 2019 when the idea to launch their own drinks company started brewing in their minds. The result was the non-alcoholic drink Wai Manuka which hit the local market in 2020 and is now about to be launched on the international stage.