New Plymouth firms reluctant to drop the 'Naki'

A cloud-based computing business in New Plymouth is being applauded for changing its name from Naki Cloud to Our Cloud. Many Taranaki Māori find the abbreviation at best irritating and at worst disrespectful, but it has become a popular branding tool and many businesses in the region are reluctant to give it up. RNZ's Taranaki Whanganui reporter Robin Martin has more.