Up to a thousand Māori employees working for Māori tourism operators - and more than 17,000 Māori across the tourism sector as a whole - have lost their jobs due to Covid 19.
Māori tourism operators are determined to thrive during alert level two, and make the most of this opportunity to teach New Zealanders a thing or two about te ao Māori.
Te Aniwa Hurihanganui has the story.